This isn't your typical tire class. Discover why tires are much more than just black, round, and made of rubber as you learn how to confidently explain tire technology, construction, repairs, maintenance, and how to match the right tire to the right client. This class is designed to help service advisors become trusted tire experts who educate instead of sell, building stronger client relationships and helping customers make confident decisions. You'll also learn why focusing on gross profit dollars instead of gross profit percentages creates a win for your clients, your shop...and yes, probably your boss too!

Your income statement says the shop made money, but your bank account tells a different story. Sound familiar? Many successful repair shops struggle with cash flow despite being profitable. This practical session explains why profit and cash are not the same and how business decisions involving equipment, staffing, inventory, taxes, debt, and owner distributions all affect the amount of cash available to reinvest in the business. Using real-world examples from an active independent repair shop, attendees will learn how to improve cash flow, reduce financial stress, and make confident investment decisions that support long-term growth. What You'll Learn Why profitable shops can still experience cash shortages The difference between profit, cash flow, and owner income How taxes, debt, equipment purchases, and inventory impact available cash How to plan for major investments without creating unnecessary financial strain Common cash flow mistakes that limit growth Practical strategies to build healthier cash reserves and greater financial confidence

This course introduces ride control fundamentals, including shock and strut operation, key Monroe® features and benefits, installation best practices, and basic NVH (Noise, Vibration, and Harshness) diagnostics. Participants will also explore the Safety Triangle, NVH tools, and real-world case studies.

Do you want to take control of your shop’s destiny, maximize profit, reclaim your free time, all while taking care of your customers for the right reasons? This class is designed to rethink your purpose, set the stage with your customers, create a world class approach, become more profitable, and have more free time. Chris will dive into the key components necessary to break down the barriers with your customers, build real relationships because you care, and drive profitability through the shop by working smarter not harder to get the free time you’ve always wanted. Chris will cover strategies on how to: · Break down the barriers with customers through value-add and world class relationship building. · Identify the top KPI’s to gauge your shop’s performance. · Uncover hidden profits in your shop · Increase your bottom line and improve cash flow · Consistently monitor and track progress to ensure continued success. · Delegate, empower, execute, accountability = free time