
It Starts With A Spark-A Comprehensive Guide to Successful Ignition Waveform Acquisition and Analysis
Thursday Add-On Training
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Brandon Steckler - Steckler Automotive & Technical ServicesBrandon began his career at Northampton County Community College in Bethlehem, PA. There, he was a student of GM’s Automotive Service Educational program. In 2001, he graduated top of his class and earned the GM Leadership award for his efforts. He later began working as a technician at a Saturn dealership in Reading, PA where he quickly attained Master Technician status. He later transitioned to working with Hondas where he aggressively worked to attain another Master Technician status. Always having a passion for a full understanding of system/component functionality, he rapidly earned a reputation for deciphering strange failures at an efficient pace and became known as an information specialist amongst the staff and peers at the dealership. In search of new challenges, he once again transitioned away from the dealership and to the independent world, where he specializes in diagnostics and drivability. Today, he is the Technical Editor of Motor Age Magazine and an instructor with both CarQuest Technical Institute and WorldPAC Training Institute. He continues to write for Motor Age Magazine and develops curriculum/submits case studies for educational purposes. Brandon also provides virtual and live technical support with the team at DiagNation, and private training for technicians all across the world. Brandon contributes weekly to FaceBook Automotive Chat groups and truly enjoys traveling across the globe to help other technicians attain a level of understanding that will serve them well throughout their careers. Professional Background -GM ASEP Certified Technician -SATURN certified Master Technician -Honda Factory Certified Master Technician -Certified Master Hybrid Technician -Diagnostic technician in multiple shop locations around the country -Worldwide Technical Instructor -Training Curriculum Development Certifications -ASE CMAT A1-A9 -ASE C1 Service Consultant -ASE L1, L2, L3, L4 Advanced Level Specialist -xEV Electrical Safety
Summary

VW/Audi VAG DSG Transmission Live Demo & Audi Forced Induction
Thursday Add-On Training
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Speakers
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Cameron Conover - WTICameron started his automotive career as an ASE Certified parts specialist while finishing up his Bachelor’s degree. After completing college, Cameron felt the pull of the garage and started working as a tech at an independent VW shop. Out of a desire to learn more and improve his technical abilities, he decided to complete the Automotive Technology program at Guilford Technical Community College. It was during this time that he became involved with SCCA road racing and built his first race car, a 1993 VW Golf for the SCCA Improved Touring class. Cameron’s career carried him from there into working in an independent Porsche/VW/Audi shop, where he got involved with professional road racing. Cameron built and campaigned as crew chief several VW models in the Pirelli World Challenge Touring Car. Cameron led his team to “Crew of the Year” and driver to “Rookie of the Year” during the 2011 Pirelli World Challenge season. Since then, Cameron went on to work with professional racing teams in IMSA categories such as Lamborghini Super Trofeo, Audi GTD, and LMP2. Cameron now owns his own shop which focuses on VW/Audi Service, Racing Preparation, and Automotive diagnostics and electronics. Cameron enjoys automotive instruction and is inspired by the owners and technicians who he gets to meet that have a great passion for the industry. Certifications: • ASE Master • Associate of Science in Automotive Technology • Bachelor of Science-Greensboro College • Sports Car Club of America Full Competition License • FCC Amateur Radio Extra Class License AJ4TW
Summary

Automotive Business Financial Intelligence
Thursday Add-On Training
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Speakers
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Cecil Bullard - The InstituteCecil J Bullard, a seasoned figure in the Automotive Service and Repair Industry, has excelled as a Tech, Service Advisor, Manager, and Owner of multiple successful shops. As Founder and CEO of the Institute, he champions unlimited opportunities in today's shops, offering consulting, training, and mentoring to thousands of Automotive Professionals worldwide.
Summary

Hands-On Specialized Electronics Training (SET)
Thursday Add-On Training
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Speakers
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Gary Machiros - WTIGary Machiros, a veteran in the automotive industry, began his journey in his father's repair shop on Plum Island. With 40 years of experience, he not only successfully manages Angie's Service Inc., his own repair business in Newbury, but has also been an influential educator for major auto manufacturers like GM, Chrysler, and Ford. As a certified emissions repair technician, he emphasizes environmental sustainability in his work. Beyond the workshop, Gary has authored over a dozen training manuals, showcasing his commitment to knowledge dissemination. Gary Machiros personifies a seamless integration of hands-on expertise, educational leadership, and a deep connection to automotive craftsmanship. His impact is felt not only in his repair bays but also in classrooms, shaping the future of automotive professionals. Certifications • ASE L1 • ASE ADAS L4 • Massachusetts Emissions Specialist
Summary

Advisor A to Z Master Class: Elevate Your Service, Boost Your Sales
Thursday Add-On Training
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Speakers
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Rick White - 180Biz
Summary

HV/Alternate Fuels/Emerging Technology
Thursday Add-On Training
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Speakers
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Isaac Rodell - WTISince 2002, Isaac has been deeply immersed in the realm of alternative-fueled vehicles. His journey began with bio-diesel conversions for Mercedes and a 2003 Honda IMA system. Isaac's unwavering passion for alternative fuels has ignited a dynamic career, culminating in the ownership of Auto Rescue Tools & Computers - a pioneering mobile programming and immobilizer service serving the Triangle area. Additionally, he holds the pivotal role of manager for WTI's Alternative Fuels training program. Isaac's expertise and commitment to sustainable automotive solutions continue to drive innovation in the industry.
Summary

Technology Doesn’t Close Sales, You Do!
Friday Morning Seminars
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Speakers
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Rick White - 180BizRick White has been working in the automotive repair & automotive coaching industries for greater than thirty years and is currently an AMI approved training instructor. He brings to the table a career’s worth of technical and management experience, which includes owning and managing several successful automotive repair shops. Currently, Rick is President of 180BIZ, a business coaching & training company proudly serving the independent auto and truck repair shop owner since 2006. Rick is acknowledged as an industry expert and has been featured in many automotive trade publications such as AutoInc., MotorAge, Parts & People, Auto Report, Automotivation, Ratchet & Wrench, and Success Magazine. Last year, 85% of Rick’s clients had their best year yet. Did you? Reach out to Rick at rick@180biz.com. ©
Summary

Sh*t You Don't Know and How To Find Out!
Friday Morning Seminars
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Speakers
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Jim CokonisJim graduated from NADC with honors where he learned both light-duty automotive and heavy-duty diesel vehicles. He started his career working in a fuel injection shop repairing pumps, injectors, and turbos. His position also included maintaining inventory, billing clients, and performing vehicle work. He has also been the main mechanic for a 9000-acre grain farming operation where he worked on everything from string trimmers to hillside combines. The growth in automotive electronic control systems eventually drew him to the automotive side, where his fascination with how things worked sparked a drive to learn. Through various opportunities, he learned multiple skills in the automotive industry. Working in the bay, on the counter, and as a technical support and salesperson provided a nuanced understanding of the industry. This eventually developed into a business where Jim provided technical support for diagnosis, module installation, and reprogramming services in the early 2000s. This opened up an opportunity to become a trainer for CTI in 2007. Jim ended up teaching others everything he was ever passionate about. From radio-controlled flying to martial arts to shooting and SCUBA, those skills helped him teach technicians with a practical mindset. This role had opportunities to provide specialized instruction and collaborate on programs for national companies and independent shops across the country. He eventually was offered a position developing curriculum for other instructors. His fascination with teaching and brain science led to a certification as a content curator for an adaptive learning platform. Jim currently works with an adaptive learning company providing content to help practicing technicians learn, grow, and maintain core knowledge related to vehicle repair. He continues to learn daily and invites others to join the journey. He also holds the flashlight for Bryan
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Bryan PollockBryan is a shop foreman for a busy automotive and fleet shop with multiple locations in the Buffalo New York area. Starting his automotive repair career in 2003 he has over 22 years of experience in the automotive and truck repair industry. After working in multiple different types of repair shops including new car dealerships Bryan started his position as a shop foreman in August of 2010. Bryan has continued to expand his automotive education by attending many different types of training including but not limited to destination training events, in person training, and many different online training courses. Bryan has been nationally recognized for his focus on electrical and diesel diagnostics and is now a regular contributor to the scanner danner premium paid training website and specializes in training other technicians on the subject of diesel truck repair. Bryan is also a moderator in multiple professional automotive technician forums, Co-host of the Confessions of a shop owner podcast and a regular guest on multiple industry podcasts where he is recognized as a valuable resource to shop owners and repair technicians nationwide. Outside of work Bryan enjoys spending time camping with his children he also spends time networking with other people in the auto and truck repair field.
Summary

Diagnostics: Beyond the Silver Bullet
Friday Morning Seminars
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Speakers
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Keith Perkins - L1 Automotive TrainingKeith currently holds the title of ASE Master Certified L1 Technician, holding ASE certifications: A1-A9, L1, L4, X1, P2, xEV Level 2 and various other industry certifications, he also serves as a Subject Matter Expert for the ASE A1, A2, A7, A8, L1 and L4 test. Keith serves on the board of directors for NASTF since 2023 Keith enjoys spending time with his wife Liz of 16 years, and 2 daughters Rylynn and Bailey in his off time. His favorite non-automotive activity is skydiving! Professional Background • Training Instructor • Training Curriculum Development • Business Owner Certification • ASE Subject Matter Expert L4 • Member of Women in Auto Care • Member of MWACA • Advisory Board Member of OSU-IT
Summary

Unlocking the Potential of Your Scan Tool
Friday Morning Seminars
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Speakers
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Josh Weaver - Dorman Training CenterJosh has an Associate in Applied Science in Automotive Technology. The program was backed by Chrysler and General Motors, and while in college he worked for a Ford dealership, which allowed him to learn all three domestic brands. After college, he went on to work at a Kia dealership, where he achieved his A.S.E and Kia Master Tech certifications. Josh is a certified Pennsylvania emissions and safety inspector, EPA 609 certified, and holds A.S.E. L1 and L3. He was the lead technician at the dealership, which allowed him to see some of the most difficult and challenging vehicle issues that came through the shop. This allowed Josh to hone his diagnostic skills, and teach his fellow technicians different approaches and diagnostic methods to solve problems. After being in the dealership for many years, Josh became the service manager for a six-bay independent shop, which owns a six-bay body shop as well. Running a shop of this size allowed him to see many different drivability issues, along with a lot of electrical and programming issues on the body shop side. Throughout his career, Josh has always been driven to learn new techniques and grow into a better technician. He has traveled around the country to take all the training he could and learn better techniques from the best instructors and technicians in the country. He then came back and applied what he learned in the shop, teaching the staff of technicians to help them rise to the next level. Josh’s passion for diagnostics led him to start his part-time mobile diagnostic business and also led him to develop and instruct some training classes for some of his local automotive chapters. Josh is constantly growing as a technician and improving his skills. He loves to see not just technicians, but all people grow and get better at whatever their goals or passion are. His goal is to help keep moving the industry forward and improving for the better, by helping technicians learn and grow.
Summary

BMW Communication Networks
Friday Morning Seminars
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Speakers
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Brandon Mathews - WTIBrandon Mathews began his automotive journey back in 2003, starting with air-cooled Volkswagen engines. His love for European cars led him to switch gears in 2007, focusing on BMW, Mercedes, and Porsche at a well-regarded independent garage for a solid 12 years. Today, Brandon is the Lead Technical Support Specialist at Opus IVS, making a significant impact on the company's success. With degrees in Automotive Technology, Psychology, Anthropology, and a master's in Business Organizational Leadership, he brings a well-rounded approach to his work. Brandon holds a Level 3 certification from the RMI in vehicle electric high-voltage systems. When not at Opus IVS, he's sharing his expertise at industry events like STX, BIMRS, Vision, ATE, and more. Brandon Mathews is the real deal, blending his education with hands-on experience in the automotive world. Certifications: • ASE L1 • RMI L3 High Voltage Systems • Master of Arts Business Organization Leadership • Bachelor of Science Psychology
Summary

EV: Bumper to Bumper (Part 1)
Friday Morning Seminars
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Speakers
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Robert Kenney - Instructor at Hudson Valley Community CollegeI am currently an electric and autonomous vehicle instructor at Hudson Valley Community College Also own and operate a mobile diagnostic and programming company serving professional repair facilities Graduated from the GM ASEP program Worked as a mechanic, technician, shop foreman, diagnostician for over 30 years Worked at a large 16 bay repair facility for twenty years where I was responsible for diagnosing more than 20 vehicles a day to get them directed to the correct repair technician After 20 years at that shop, I decided I wanted to try ownership. Started a 2-bay repair shop that grew exponentially in a short period of time. I was offered the job at the college to become the instructor for the brand-new electric vehicle degree program. The shop was sold. Provide professional training opportunities for technicians. ASE Master automotive technician A1-A9 Advanced level specialist L1-L4 Master ASE Medium/heavy truck technician Work in ASE renewal app as a subject matter expert, have participated in workshops for all automotive areas A1-A9 Member of SAE where I work with several standards' development groups related to EV charging. NASTF member
Summary

Don't Kill Your Golden Goose: Protect & Perpetuate Your Business
Friday Morning Seminars
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Speakers
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Larry Oxenham - Senior AdvisorLarry Oxenham is one of America’s top asset protection experts, having helped thousands of professionals achieve financial peace of mind by teaching them how to properly structure their assets for lawsuit protection and tax reduction. He has authored and co-authored several articles and books on the subject including The Asset Protection Bible and How to Achieve Financial Peace of Mind through Asset Protection. His career has been credited with helping thousands of people save millions of dollars. Larry Oxenham is a nationally recognized speaker who has trained thousands of professionals at hundreds of conventions, conferences and seminars across the country.
Summary

Private Shop Owner Think Tank
Friday Morning Seminars
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Speakers
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Carm Capriotto - Remarkable Results Radio PodcastCarm Capriotto is a connector of automotive repair business professionals and is the founder and host of Remarkable Results Radio, the premier automotive service repair podcast. Through interviews with the best in the business, sharing their unfiltered, honest, and sincere stories with the goal of helping to advance the automotive repair business. As the ‘Voice of the auto repair business,’ he has not only spotlighted personal stories of achievement of service professionals but also interviews aftermarket business coaches, trainers, technicians, educators, students, manufacturers, association executives, and female shop owners. Carm says, ‘It’s like 60 minutes meets NPR.’ “Since 2015, Carm has created a platform that not only disseminates valuable knowledge but also fosters a sense of community among industry professionals. Through podcasts, he has facilitated meaningful conversations, shared best practices, and provided crucial insights that have undoubtedly elevated the automotive aftermarket sector.” Ron Tinner, COO of Repair Shop of Tomorrow. It is education through storytelling. Carm is proud to help thousands of aftermarket professionals achieve their own remarkable results through the powerful medium of podcasting. He says, ‘I’m changing the behavior of how automotive repair professionals get their information, training, and insights.’ Carm created and launched the Aftermarket Radio Network in 2021, featuring Remarkable Results Radio, The Town Hall Academy, and new podcast shows from technician Matt Fanslow, CPA Hunt Demarest, Business Coach Chris Cotton, Marketing Gurus Kim and Brian Walker, and communications expert Craig O’Neill. Consider the Aftermarket Radio Network your podcast resource for personal and business success. Carm has been honored with the Humanitarian Award from Vision Hi-Tech Training & Expo, the Mort Schwartz Excellence In Education Award from the Auto Care Association, the ASA Communicator of the Year, Motor Press Guild Audio Podcast of the Year, and other industry honors.
Summary

Collision: Negotiation 101 (part 1)
Friday Morning Seminars
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Speakers
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Kristen Fielder - Collision HubKristen Felder is the Chief Executive Officer for Collison Hub in Benton, Arkansas. Kristen’s incredible passion for the collision repair industry has deep roots. She grew up in the family body shop performing repairs, painting, and managing the shop before her senior year of high school. She accepted a position with State Farm Insurance Companies, beginning a 14-year career in the insurance industry. That career took her from the corporate office as a consultant to leading field operations for national catastrophe teams responding to disasters such as Hurricane Katrina. Every day, her insights and experiences help her to ease the relationships between varying segments of the Collision Repair Industry. Collision Hub grew out of that desire to build relationships and interact across disciplines and encourage all parties in the industry. She is an honors graduate of Arkansas State University with a B.S. in Public Relations and an emphasis in Crisis Communications.
Summary

Talent Tactics: Hiring For Today's Workforce
Friday Morning Seminars
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Speakers
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Sara Fraser - Auto Ignite ManagementSara Fraser is a millennial with a passion for life, travel, and human connections. With over fifteen years of retail and management experience, she has honed her skills in customer service, marketing, and business operations. For six years, Sara served as an office manager for a used car sales and service center, gaining valuable insights into the automotive industry. In 2018, Sara embarked on a new professional journey by joining Haas Performance Consulting, now Auto Ignite Management. Her role as the Vice President of Business Development and Client Services allows her to share her expertise in management, insights into the mindset and behaviors of younger generations, expectations and needs from today's workforce, and talent acquisition. Sara is enthusiastic about helping others grow and succeed. One of Sara's main focuses is assisting shop owners in finding and acquiring top talent that aligns with their business culture. Her dedication to connecting businesses with the right individuals displays her commitment to fostering success within the industry. Sara is also an engaging trainer at various conferences in the automotive industry. Her sessions cover key topics such as Generations X, Y, and Z, effective management, leadership principles, communication strategies, business culture, and strategic hiring. Attendees benefit from Sara's practical insights, gaining valuable takeaways to improve their skills, fostering leadership growth and strategic thinking. Beyond her professional life, Sara finds joy in attending theatrical productions, music festivals, concerts, and exploring craft breweries with her Husband Ryan when they are not at home in Madison, WI with their three dogs: Jack White, Midge, and Finn.
Summary

HVAC: Cooling System & Refrigerants
Friday Morning Seminars
Location
Speakers
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John Barclay - Napa AutoTech• ASE Certification(s): ASE Master Technician • Years of Experience: 30+ • Years as an Autotech Instructor: 13 years • Experience in: Advanced engine performance, light diesel, Chrysler powertrain, electrical and chassis master. Viper & Crossfire specialist.
Summary

Select the Neighborhoods for Marketing Efforts Where it Counts
Friday Morning Seminars
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Speakers
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Uwe Kleinschmidt - Autotech IQFounder and former CEO of AutoVitals, whose products empower shops to provide motorists with trusted education about their vehicle needs. With AutoTechIQ he is committed to take it to the next level. Motorists will be able to educate themselves before they visit a shop and are confident to discuss the fixes needed with the shop they trust, based on a digital bill of health provided by the shop.As a result, Motorists' approval rate for proposed work can triple and the reliability and longevity of customers’ vehicles increase significantly. Uwe spent over 30 years in the automotive industry, and worked in the OEM space as well as in the independent aftermarket. He is an Ironman finisher and loves to solve difficult problems.
Summary

How to Grow & Implement Change to Increase Profitability
Friday Morning Seminars
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Speakers
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Tanya Ropars - TekmetricTanya Ropars, Sales Account Executive With over 10 years of experience in the automotive industry, Tanya has dedicated her career to helping shops succeed. She spent 8 years at Bolt On Technology, followed by the last 2.5 years at Tekmetric as an Account Executive, specializing in SaaS solutions for auto repair shops. Tanya excels in providing shops with the right tools to maximize profits, save time, and build top-tier businesses. With a strong background in sales and customer loyalty, she is passionate about helping shops achieve their goals and drive sustained success.
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Chuck Conners - TekmetricChuck Conners, Head of Sales Development Chuck Conners is the Head of Sales Development at Tekmetric, where he leads a high-performing team in driving revenue growth and optimizing outbound and inbound sales strategies. With over a decade of experience in sales leadership, Chuck has a deep understanding of what it takes to build and scale successful sales teams. In addition to his role at Tekmetric, Chuck is the author of 1% Bttr and the founder of the 1% Bttr brand, a movement dedicated to helping individuals and professionals improve daily through small, consistent habits. His journey—shaped by personal resilience, discipline, and a commitment to continuous learning—has inspired countless people to take control of their health, productivity, and mindset. Chuck also hosts the 1% Bttr podcast, where he dives into topics like leadership, health, and personal growth, featuring conversations with experts and high achievers. His approach blends real-world experience with practical, actionable insights, making him a sought-after speaker in both sales and self-improvement circles. Whether coaching sales teams, writing, or speaking on stage, Chuck is passionate about helping others unlock their potential and build habits that lead to long-term success.
Summary

Transparency Triples Approval Rates: How Empowering Motorists Helps Your ARO
Friday Afternoon Seminars
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Speakers
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Uwe Kleinschmidt - AutoIQFounder and former CEO of AutoVitals, whose products empower shops to provide motorists with trusted education about their vehicle needs. With AutoTechIQ he is committed to take it to the next level. Motorists will be able to educate themselves before they visit a shop and are confident to discuss the fixes needed with the shop they trust, based on a digital bill of health provided by the shop.As a result, Motorists' approval rate for proposed work can triple and the reliability and longevity of customers’ vehicles increase significantly. Uwe spent over 30 years in the automotive industry, and worked in the OEM space as well as in the independent aftermarket. He is an Ironman finisher and loves to solve difficult problems.
Summary

A Streamlined Approach to Diagnostic Delimmas
Friday Afternoon Seminars
Location
Speakers
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Brandon Steckler - Steckler Automotive & Technical ServicesBrandon began his career at Northampton County Community College in Bethlehem, PA. There, he was a student of GM’s Automotive Service Educational program. In 2001, he graduated top of his class and earned the GM Leadership award for his efforts. He later began working as a technician at a Saturn dealership in Reading, PA where he quickly attained Master Technician status. He later transitioned to working with Hondas where he aggressively worked to attain another Master Technician status. Always having a passion for a full understanding of system/component functionality, he rapidly earned a reputation for deciphering strange failures at an efficient pace and became known as an information specialist amongst the staff and peers at the dealership. In search of new challenges, he once again transitioned away from the dealership and to the independent world, where he specializes in diagnostics and drivability. Today, he is the Technical Editor of Motor Age Magazine and an instructor with both CarQuest Technical Institute and WorldPAC Training Institute. He continues to write for Motor Age Magazine and develops curriculum/submits case studies for educational purposes. Brandon also provides virtual and live technical support with the team at DiagNation, and private training for technicians all across the world. Brandon contributes weekly to FaceBook Automotive Chat groups and truly enjoys traveling across the globe to help other technicians attain a level of understanding that will serve them well throughout their careers. Professional Background -GM ASEP Certified Technician -SATURN certified Master Technician -Honda Factory Certified Master Technician -Certified Master Hybrid Technician -Diagnostic technician in multiple shop locations around the country -Worldwide Technical Instructor -Training Curriculum Development Certifications -ASE CMAT A1-A9 -ASE C1 Service Consultant -ASE L1, L2, L3, L4 Advanced Level Specialist -xEV Electrical Safety
Summary

Toyota D4-S Injection
Friday Afternoon Seminars
Location
Speakers
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PJ Walter - WTIPJ initiated his career following his graduation from Forbes Road Career & Technology Center in Monroeville, Pennsylvania, in 2005. After a two-year stint as a technician at a Saturn dealership, he transitioned to a Toyota dealership in 2007. PJ swiftly earned recognition as an ASE certified Master technician, securing certifications in Advanced Engine Performance, Light Duty Hybrid/Electric Vehicles, and Advanced Driver Assistance Systems. Subsequently, he attained the distinguished title of Toyota Master Diagnostic technician and was chosen for the Toyota Quality Champions program. Currently, PJ serves as an instructor at the WorldPac Training Institute, sharing his industry expertise with technicians nationwide. Additionally, he operates a thriving mobile programming and diagnostic business, assisting independent shops in resolving complex vehicle issues. Certifications • ASE Master Technician • ASE L3 • ASE L4 • Toyota Master Diagnostic Technician • Toyota Quality Champions Program
Summary

EV: Bumper to Bumper (Part 2)
Friday Afternoon Seminars
Location
Speakers
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Robert Kenney - Instructor at Hudson Valley Community CollegeI am currently an electric and autonomous vehicle instructor at Hudson Valley Community College Also own and operate a mobile diagnostic and programming company serving professional repair facilities Graduated from the GM ASEP program Worked as a mechanic, technician, shop foreman, diagnostician for over 30 years Worked at a large 16 bay repair facility for twenty years where I was responsible for diagnosing more than 20 vehicles a day to get them directed to the correct repair technician After 20 years at that shop, I decided I wanted to try ownership. Started a 2-bay repair shop that grew exponentially in a short period of time. I was offered the job at the college to become the instructor for the brand-new electric vehicle degree program. The shop was sold. Provide professional training opportunities for technicians. ASE Master automotive technician A1-A9 Advanced level specialist L1-L4 Master ASE Medium/heavy truck technician Work in ASE renewal app as a subject matter expert, have participated in workshops for all automotive areas A1-A9 Member of SAE where I work with several standards' development groups related to EV charging. NASTF member
Summary

BMW ISTA & AIR
Friday Afternoon Seminars
Location
Speakers
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Brandon Mathews - WTIBrandon Mathews began his automotive journey back in 2003, starting with air-cooled Volkswagen engines. His love for European cars led him to switch gears in 2007, focusing on BMW, Mercedes, and Porsche at a well-regarded independent garage for a solid 12 years. Today, Brandon is the Lead Technical Support Specialist at Opus IVS, making a significant impact on the company's success. With degrees in Automotive Technology, Psychology, Anthropology, and a master's in Business Organizational Leadership, he brings a well-rounded approach to his work. Brandon holds a Level 3 certification from the RMI in vehicle electric high-voltage systems. When not at Opus IVS, he's sharing his expertise at industry events like STX, BIMRS, Vision, ATE, and more. Brandon Mathews is the real deal, blending his education with hands-on experience in the automotive world. Certifications: • ASE L1 • RMI L3 High Voltage Systems • Master of Arts Business Organization Leadership • Bachelor of Science Psychology
Summary

Precision Marketing: Targeting and Engaging Your Niche Customers
Friday Afternoon Seminars
Location
Speakers
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Kim & Brian Walker - Shop Marketing ProsKIM WALKER Born to connect, teach and serve, Kim is one of the lucky ones who gets to put her life purpose into action while working. Her career roots of being a teacher and school counselor fit perfectly into her role at Shop Marketing Pros. As Co-Owner of the company, Kim enjoys pairing her experiences as a past automotive repair shop owner with her marketing for repair shops. She loves teaching, connecting and serving each shop as if it were her own. BRIAN WALKER Brian Walker is the Owner and CEO of Shop Marketing Pros, a marketing agency specializing in marketing independently owned auto repair shops. Brian is a Mercedes Benz Master Technician and has owned multiple shops and served as the Mechanical Division Director for ASA-NC. He's a mechanic at heart who loves fixing things that are broken which is why he loves marketing so much. Digging in and figuring out why a business' marketing isn't working is a lot like it was when he was elbows deep into a car that no one else could fix. When you figure it out, there's nothing else like it. To get to do this for auto repair shop owners combines his passions, and he couldn't be more excited about helping shop owners.
Summary

Collision: Negotiation 101 (part 2)
Friday Afternoon Seminars
Location
Speakers
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Kristen Fielder - Collision HubKristen Felder is the Chief Executive Officer for Collison Hub in Benton, Arkansas. Kristen’s incredible passion for the collision repair industry has deep roots. She grew up in the family body shop performing repairs, painting, and managing the shop before her senior year of high school. She accepted a position with State Farm Insurance Companies, beginning a 14-year career in the insurance industry. That career took her from the corporate office as a consultant to leading field operations for national catastrophe teams responding to disasters such as Hurricane Katrina. Every day, her insights and experiences help her to ease the relationships between varying segments of the Collision Repair Industry. Collision Hub grew out of that desire to build relationships and interact across disciplines and encourage all parties in the industry. She is an honors graduate of Arkansas State University with a B.S. in Public Relations and an emphasis in Crisis Communications.
Summary

The Importance of Relationships and Selling
Friday Afternoon Seminars
Location
Speakers
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Melissa "Birdie" Patterson - Honoring Maylan Newton's LegacyMelissa "Birdie" Patterson isn’t just another speaker—she’s lived this industry from the ground up. From sanding bumpers and prepping cars to running the front office, she’s done the work and understands the challenges shop owners face. With nearly 30 years in the automotive industry, Birdie has worked in collision repair, managed shops, and teamed up with Maylan, transitioning into helping business owners navigate growth, marketing, and succession planning. She brings practical, real-world strategies that shops can apply immediately to build relationships, increase sales, and create long-term success.
Summary

Winning Your Future - A Frank Discussion with Automotive Repair Shop Owners
Friday Afternoon Seminars
Location
Speakers
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Michael H Smith - The InstituteMichael Herzberg Smith is a veteran business strategist and high-performance mentor, having served Fortune 100 clients in scores of industry verticals, and now guiding top-shop owners in our own automotive aftermarket. Michael's journey started in corporate financial services sales, climbing the ranks to regional leadership in the Fortune 100. He then ventured into strategic management consulting, becoming a practice leader in the Big 4. As a private equity entrepreneur, he co-founded four successful companies spanning financial services, international trading, strategic consulting, and fine art. Michael crafted and sold to private equity one of the nation's current-largest investment consolidators. And he will bring us perspectives and ideas for discussion that you won't want to miss.
Summary

Modern Electronic Steering and Suspension Systems
Friday Afternoon Seminars
Location
Speakers
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John Barclay - Napa AutoTech• ASE Certification(s): ASE Master Technician • Years of Experience: 30+ • Years as an Autotech Instructor: 13 years • Experience in: Advanced engine performance, light diesel, Chrysler powertrain, electrical and chassis master. Viper & Crossfire specialist.
Summary

GM Module Programming
Friday Afternoon Seminars
Location
Speakers
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Tom Oliva - WTITomi Oliva's fascination with cars kicked off at just twelve, hanging around his dad's repair shop on weekends. High school brought him into automotive repair classes, solidifying his passion for a career in the field. Post-graduation, he earned his automotive and diesel technology certificate at UTI. Taking the reins of his father's shop in 2016, Tomi specialized in mobile diagnostics and programming, honing in on vehicle security and immobilizer systems. Now, his focus extends to used module solutions, with a knack for ECU repair. Sporting multiple ASE certifications, Tomi Oliva thrives in the ever-evolving world of automotive technology. Certifications • ASE L1 • ASE A1- A9
Summary

The 3Ps of a High Performing Shop
Friday Afternoon Seminars
Location
Speakers
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Kim Auernheimer - CS Automotive & WTIProfessional Accomplishments Kim Auernheimer is the Co-owner and Business Manager of CS Automotive in Brentwood, Tennessee. CS Automotive opened in October of 2006 in the back of a warehouse and has since grown into a 6,400 square foot 10-bay shop with 10 employees. Before joining her husband Rob at CS Automotive in 2011, Kim enjoyed a career in Commercial Real Estate and Property Management. In 2017, Kim obtained her Accredited Automotive Manager (AAM) designation. In 2019, Kim earned the Accredited Master Automotive Manager (AMAM) designation. Kim's belief in education is a large influence in the success and growth that herself and her family have experienced personally and in business. Kim and her team continuously seek out training and put into practice what they've learned every day. Kim and Rob are passionate about improving the image of the automotive repair industry and regularly participate in national training events. They both work tirelessly to improve the customer experience. Kim believes that transparency and earning customer trust are the critical components to successful business operations. Educational and Professional Background • AMAM – Accredited Master Automotive Manager • Contributor to Carm Capriotto's "Remarkable Results" podcasts • Contributor to Remarkable Results "Town Hall Academy" podcasts • Contributor to Institute of Automotive Business Excellence "Leading Edge" podcast
Summary

Auto Repair Shop Digital Marketing
Friday Bonus Sessions
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Speakers
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Paul Donahue - Advanced Digital Automotive GroupPaul was born and raised in Ohio and left for Florida soon after his 18th birthday to start his 1st business. In 2009 he created his first website company and in 2019 he created the Advanced Digital brand owner of Advanced Digital Automotive Group specializing in automotive SEO and digital marketing. Under the ADAG brand he has created Top Shot Podcast interviewing successful repair shop owners across North America. He has created the Golden wrench Award honoring dedicated individuals who have contributed significantly to the automotive repair industry. He’s also created the Auto Repair Shop Owners Alliance, Facebook group an owner helping owner group. He is also responsible for the creation of the Lead Follow Up Automation Software Program called Auto Shop Amp, sharply increasing repair shop owners lead conversion ratios and profits. Paul is also the author of two books, the first, Triple Your Sales and Grow Your Business: The Ultimate Internet Marketing Guide to Grow Your Business Online and more recently, The Ultimate SEO Guide for Automotive Service Businesses. Both books are available for sale on Amazon.
Summary

Email Marketing: Winning the Customer Communication Code
Friday Bonus Sessions
Location
Speakers
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Jimmy Lea - The InstituteJimmy Lea is a Rockstar of the Automotive Aftermarket Industry with a passion for marketing and empowering shop owners. Jimmy has spent the last several years traveling the country, visiting shop owners in their own shops, helping them effectively market their businesses and achieve sustainable growth. When he is not out saving the world one shop at a time, he and his wife love spending time together hiking, riding bikes, and creating home improvement projects. He recently accepted the responsibilities of Vice President of Business Development with The Institute For Automotive Business Excellence where he oversees sales, marketing, PR, lead generation, and vendor relationships. With Jimmy Lea as our guide, we have a dedicated professional who will empower us to unlock the true potential of our shops through strategic marketing. His passion, expertise, and proven track record make him a valuable asset to our industry, as we seek to enhance our marketing efforts and achieve long-term growth.
Summary

ADAS: Successful Calibrations & Troubleshooting
Saturday Morning Seminars
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Speakers
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Keith & Liz Perkins - WTIKeith Perkins Keith has been in the industry for over 18 years, serving in various capacities, including engine machinist and assembler, dyno tuner, diagnostic technician, instructor, technical information specialist, repair technician and many more roles through the years. Currently, Keith Co-Owns and operates the L1 Automotive Group with his wife. The L1 Automotive Group comprises of the following 3 companies: L1 Automotive Diagnostics and Programming – A mobile company that only services other repair shops and collision centers in the Tulsa Oklahoma market, and the Oklahoma City market providing Diagnostics, ADAS, Module Programming, 1234yf and immobilizer solutions. Level 1 Automotive – A traditional brick and mortar repair shop that services the public providing complete vehicle repair and maintenance services in Tulsa Oklahoma. L1 Automotive Training – An automotive training company providing online content, in person training at large events and expos all over the world, content development and production for some of the biggest names in automotive training and multiple government contracts for content production, development and delivery. Keith currently holds the title of ASE Master Certified L1 Technician, holding ASE certifications: A1-A9, L1, L4, X1, P2, xEV Level 2 and various other industry certifications, he also serves as a Subject Matter Expert for the ASE A1, A2, A7, A8, L1 and L4 test. Keith serves on the board of directors for NASTF since 2023 Keith enjoys spending time with his wife Liz of 16 years, and 2 daughters Rylynn and Bailey in his off time. His favorite non-automotive activity is skydiving! Professional Background • Training Instructor • Training Curriculum Development • Business Owner Certification • ASE Subject Matter Expert L4 • Member of Women in Auto Care • Member of MWACA • Advisory Board Member of OSU-IT Liz Perkins Liz began her career as a mobile technician. She fell in love with ADAS calibrations converting to doing mostly ADAS calibrations in her van. Liz opened a shop with her husband in 2020. Liz is thirsty for knowledge and growing not only her self but also the indulstry. Liz has been instructing and developing curriculum with the L1 since 2023. Personal Liz is Married with two children. She enjoys living on her farm in Oklahoma with her growing number of animals.
Summary

You Bought A Scope... Now What?
Saturday Morning Seminars
Location
Speakers
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Chris Martino - WTI
Summary

Diagnostics Planning: Shortcuts Cause You to Drive Down a Rabbit Hole
Saturday Morning Seminars
Location
Speakers
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Josh Weaver - Dorman Training CenterJosh has an Associate in Applied Science in Automotive Technology. The program was backed by Chrysler and General Motors, and while in college he worked for a Ford dealership, which allowed him to learn all three domestic brands. After college, he went on to work at a Kia dealership, where he achieved his A.S.E and Kia Master Tech certifications. Josh is a certified Pennsylvania emissions and safety inspector, EPA 609 certified, and holds A.S.E. L1 and L3. He was the lead technician at the dealership, which allowed him to see some of the most difficult and challenging vehicle issues that came through the shop. This allowed Josh to hone his diagnostic skills, and teach his fellow technicians different approaches and diagnostic methods to solve problems. After being in the dealership for many years, Josh became the service manager for a six-bay independent shop, which owns a six-bay body shop as well. Running a shop of this size allowed him to see many different drivability issues, along with a lot of electrical and programming issues on the body shop side. Throughout his career, Josh has always been driven to learn new techniques and grow into a better technician. He has traveled around the country to take all the training he could and learn better techniques from the best instructors and technicians in the country. He then came back and applied what he learned in the shop, teaching the staff of technicians to help them rise to the next level. Josh’s passion for diagnostics led him to start his part-time mobile diagnostic business and also led him to develop and instruct some training classes for some of his local automotive chapters. Josh is constantly growing as a technician and improving his skills. He loves to see not just technicians, but all people grow and get better at whatever their goals or passion are. His goal is to help keep moving the industry forward and improving for the better, by helping technicians learn and grow.
Summary

Confident Selling
Saturday Morning Seminars
Location
Speakers
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Cecil Bullard - The InstituteCecil Bullard Professional Background Cecil Bullard has spent his life in the Automotive Service and Repair Industry as a Tech, Service Advisor, Manager and Owner of multiple successful shops, and as a successful consultant, trainer, and mentor. He believes that there is unlimited opportunity and potential in today's shops, and that your business should be designed and run to give you the time and money to live the life you desire. He is currently Founder and CEO of the Institute. He has worked with and continues to coach and mentor many of the top producing shops, owners/managers and service advisors. He has trained and coached thousands of Automotive Professionals that want to run the best businesses in the industry and be at the top of their game. He has published over 120 articles and has been a featured speaker at STX, CARS/APEX, VISION, ATE, ASTE, and numerous other industry conferences over the past 25 years.
Summary

Marketing Your Brand and Attracting Top Talent with Video
Saturday Morning Seminars
Location
Speakers
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Patrick Egan - Spark Interactive
Summary

Creating Shop Culture that Attracts Customers + Techs
Saturday Morning Seminars
Location
Speakers
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Kim Walker - Shop Marketing ProsKim loves to connect and educate, and most of her time is spent doing just that. You can find her sharing her vast knowledge of digital marketing at conferences and online classes, which is her passion. As a former shop owner herself, Kim also loves connecting with other shop owners and lending her experience to help them succeed.
Summary

Toyota Hybrid Drive Systems
Saturday Morning Seminars
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Speakers
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PJ Walter - WTIPJ initiated his career following his graduation from Forbes Road Career & Technology Center in Monroeville, Pennsylvania, in 2005. After a two-year stint as a technician at a Saturn dealership, he transitioned to a Toyota dealership in 2007. PJ swiftly earned recognition as an ASE certified Master technician, securing certifications in Advanced Engine Performance, Light Duty Hybrid/Electric Vehicles, and Advanced Driver Assistance Systems. Subsequently, he attained the distinguished title of Toyota Master Diagnostic technician and was chosen for the Toyota Quality Champions program. Currently, PJ serves as an instructor at the WorldPac Training Institute, sharing his industry expertise with technicians nationwide. Additionally, he operates a thriving mobile programming and diagnostic business, assisting independent shops in resolving complex vehicle issues. Certifications • ASE Master Technician • ASE L3 • ASE L4 • Toyota Master Diagnostic Technician • Toyota Quality Champions Program
Summary

Unleash the Power of Your Manager SE / ShopKey Shop Management System
Saturday Morning Seminars
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Speakers
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Tim McDonnell - Mitchell 1Tim McDonnell is the senior product marketing manager for Manager SE. He first joined Mitchell 1 in 1985 as a technical editor for parts interchange from his auto recycling background. Tim co-hosted the Manager SE workshop events since 2005. He is Mitchell 1’s primary media developer for product training assets and is also the “Voice of Mitchell 1” – you’ll hear him on the phone system when you call Mitchell 1.
Summary

Database Enhancement Gateway
Saturday Morning Seminars
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Speakers
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Danny Gredinberg - DEG AdministratorDanny Gredinberg has taken charge of www.degweb.org to help drive positive education and assist the industry in receiving accurate database information from all three major estimating system providers. With Gredinberg’s vast knowledge of technical repairs, he is able to help identify this information and bring it back to the industry for everyone to access. Managing the DEG Database has allowed Gredinberg to grasp the issues at hand from a high-level view across the country in various markets. He works hand-in-hand with major Industry associations like The Society of Collision Repair Specialist (SCRS) and The Alliance of Automotive Service Providers (AASP) with issues at large. In Addition to administering www.degweb.org , Gredinberg provides educational seminars around the country. Educational events include The Repairer Driven Education at The SEMA Show as well as The Collision P.R.E.P. Courses at AASP/NJ North East Trade Show. Danny has recently joined the Collision Advice as a facilitator for various technical courses. Danny has been involved in the collision repair industry for 23 years and counting. His resume had primarily been from a repair facility perspective prior to taking on his role at the DEG. In addition to having ASE and I-Car training, Gredinberg has successfully trained with top tier OEM’s including Mercedes Benz, Porsche, Audi and Tesla. Because of his strong technical knowledge, Gredinberg is able to apply those technical skill sets into a developed repair plan utilizing OEM required tooling, process and procedures. Capturing precise details helps drive the facility to perform a safe and proper repair following OEM Instructions as well as conveying the process to the vehicle owner and bill payers.
Summary

Master the Multiverse: Unlocking Extraordinary Futures as a Multi-Shop Operator
Saturday Morning Seminars
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Speakers
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Michael H Smith - The InstituteMichael Herzberg Smith is a veteran business strategist and high-performance mentor, having served Fortune 100 clients in scores of industry verticals, and now guiding top-shop owners in our own automotive aftermarket. Michael's journey started in corporate financial services sales, climbing the ranks to regional leadership in the Fortune 100. He then ventured into strategic management consulting, becoming a practice leader in the Big 4. As a private equity entrepreneur, he co-founded four successful companies spanning financial services, international trading, strategic consulting, and fine art. Michael crafted and sold to private equity one of the nation's current-largest investment consolidators. And he will bring us perspectives and ideas for discussion that you won't want to miss.
Summary

Mercedes-Benz Chassis Control Systems
Saturday Morning Seminars
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Speakers
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Dennis Woll - WTIDennis Woll started in the automotive industry 27 years ago. Within the first few years he began focusing on Mercedes-Benz and stayed with the brand for his entire tenure of employment. Dennis is currently employed by Opus IVS & has a key role in the Mercedes technical support department. In addition to his technical prowess Dennis has been a training instructor for some of the industry’s largest events such as STX, Vision, and ACTS. Dennis lives in North Carolina with his loving family. Outside of his daily work, Dennis has a passion for building hot rods and playing musical instruments. Certifications: • ASE A1 - A9 • RMI High Voltage Level 3
Summary

An Introduction to Alignment Confidence
Saturday Morning Seminars
Location
Speakers
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Justin Allen - Hunter EngineeringWith 26 years in the automotive industry, the underlying thread that has connected the opportunities Justin Allen has had, would be the ongoing desire to help others. He grew up learning to turn wrenches with his father, and ultimately started getting paid in automotive when he found his first job at a Ford dealership in Hendersonville, North Carolina. After serving several roles there 2008 happened and he was presented with the opportunity to sign on as the manufacturer’s sales representative for Hunter Engineering Co. to handle Asheville and the rest of Western North Carolina. Today he serves as the Regional Field Trainer for Hunter in NC, SC, and GA. He loves that his role allows him to help others in a larger geographic region and explore the best chicken wings the area has to offer.
Summary

Get a Grip! Mastering Organizational Skills & Time Management
Saturday Morning Seminars
Location
Speakers
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Kim Auernheimer - CS Automotive & WTIProfessional Accomplishments Kim Auernheimer is the Co-owner and Business Manager of CS Automotive in Brentwood, Tennessee. CS Automotive opened in October of 2006 in the back of a warehouse and has since grown into a 6,400 square foot 10-bay shop with 10 employees. Before joining her husband Rob at CS Automotive in 2011, Kim enjoyed a career in Commercial Real Estate and Property Management. In 2017, Kim obtained her Accredited Automotive Manager (AAM) designation. In 2019, Kim earned the Accredited Master Automotive Manager (AMAM) designation. Kim's belief in education is a large influence in the success and growth that herself and her family have experienced personally and in business. Kim and her team continuously seek out training and put into practice what they've learned every day. Kim and Rob are passionate about improving the image of the automotive repair industry and regularly participate in national training events. They both work tirelessly to improve the customer experience. Kim believes that transparency and earning customer trust are the critical components to successful business operations. Educational and Professional Background • AMAM – Accredited Master Automotive Manager • Contributor to Carm Capriotto's "Remarkable Results" podcasts • Contributor to Remarkable Results "Town Hall Academy" podcasts • Contributor to Institute of Automotive Business Excellence "Leading Edge" podcast
Summary

Exhausted! Oxygen and Air/Fuel Sensor Operation and Diagnostics
Sunday Morning Seminars
Location
Speakers
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Andrew Fischer - FACTSAndrew started his path in the automotive world at a very young age. His grandfather Joe was a shade tree mechanic who held training in very high regard. From a young age Andrew would go to classes with his grandfather at nights and on weekends taking notes for him. Through this, his love for the diagnostic side of automotive repair blossomed. Andrew attended UTI in 2002. After leaving UTI he started his career in a high performance specialty shop learning the ins and outs of the internal combustion engine. From there he grew as an automotive technician in the independent shops of Northwest Indiana. Soon he found himself working in a GM dealership where he specialized in diesel and transmission repairs. From this his love for trying to understand all things mechanical grew. In 2018 Andrew found himself in a position to take over teaching duties at a local high school automotive program. This grew his love for teaching and sharing his knowledge. He states that the lessons he learned in teaching the younger generation of potential technicians drove him to create a training company. Andrew started FACTS Fischer Automotive Training and Consulting Services in 2020. At the conclusion of the 2020 school year Andrew decided to go back into the shop to enhance his skill set. Andrew currently works as a diagnostician in NW Indiana.
Summary

609 Certification & Test Prep
Sunday Morning Seminars
Location
Speakers
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Steve Schaeber - MACSSteve Schaeber is the technical editor and manager of service training for MACS, the Mobile Air Climate Systems Association. He’s been in the automotive industry since 1989 and is a graduate of Pennsylvania College of Technology. He's been writing about the mobile air conditioning sector since joining MACS in 2013. Steve provides technical support to MACS members, provides mobile A/C training classes and writes air conditioning related technical content. He is also involved in the greater automotive industry on behalf of MACS members through the Society of Automotive Engineers (SAE), Human Factors Technical Committee 6 (SAE-HFTC6) and Technology and Maintenance Council of the American Trucking Association (TMC). He volunteers on many SAE Committees (including the Interior Climate Control Service Committee), has sponsored SAE recommended practice documents, and is Vice-Chairman of the SAE Cabin Disinfection Practices Committee.
Summary

From Chaos to Clarity: Enhanced Communication for Auto Repair Shops
Sunday Morning Seminars
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Speakers
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Sara Fraser & Tracy Capriotto - Auto Ignite ManagementSara Fraser Sara Fraser is a millennial with a passion for life, travel, and human connections. With over fifteen years of retail and management experience, she has honed her skills in customer service, marketing, and business operations. For six years, Sara served as an office manager for a used car sales and service center, gaining valuable insights into the automotive industry. In 2018, Sara embarked on a new professional journey by joining Haas Performance Consulting, now Auto Ignite Management. Her role as the Vice President of Business Development and Client Services allows her to share her expertise in management, insights into the mindset and behaviors of younger generations, expectations and needs from today's workforce, and talent acquisition. Sara is enthusiastic about helping others grow and succeed. One of Sara's main focuses is assisting shop owners in finding and acquiring top talent that aligns with their business culture. Her dedication to connecting businesses with the right individuals displays her commitment to fostering success within the industry. Sara is also an engaging trainer at various conferences in the automotive industry. Her sessions cover key topics such as Generations X, Y, and Z, effective management, leadership principles, communication strategies, business culture, and strategic hiring. Attendees benefit from Sara's practical insights, gaining valuable takeaways to improve their skills, fostering leadership growth and strategic thinking. Beyond her professional life, Sara finds joy in attending theatrical productions, music festivals, concerts, and exploring craft breweries with her Husband Ryan when they are not at home in Madison, WI with their three dogs: Jack White, Midge, and Finn. Tracy Capriotto Tracy Capriotto is the Director of Content and Producer for the award-winning Remarkable Results Radio Podcast and the Aftermarket Radio Network. With a proven track record of engaging audiences, Tracy specializes in delivering automotive industry insights, trends, and best practices while fostering community engagement and personal development. An advocate for diversity and empowerment, Tracy is involved in the Women in Auto Care (WIAC) community and serves as President of the Remarkable Results Toastmasters Club. Recognized for her contributions to the industry, she was honored with the “Best Media Outreach to Female Audience” Automotive Communications award in 2022 by Women in Auto Care. Tracy also actively pursues leadership development training to enhance her skills and impact within the automotive industry. These programs have equipped Tracy with the tools and knowledge to lead with confidence, inspire others, and drive success in her professional endeavors. Whether she’s co-leading communication training classes, facilitating discussion with industry professionals, or crafting compelling podcasts, Tracy’s philosophy is simple: great leaders don’t just give direction—they help others discover their own potential.
Summary

DOPE, The Bird Personality Experience
Sunday Morning Seminars
Location
Speakers
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Rhonda Lea - Scale The ChaosRhonda Lea is a speaker, consultant, and executive adviser with extensive, proven experience driving operational excellence across multiple industries including Manufacturing and Distribution, Healthcare, Insurance, Automotive, and Real Estate. As a Certified Six Sigma Black Belt, her specialty lies in transforming complex systems into clear, actionable plans. Rhonda’s primary strength is her ability to simplify complicated business systems into manageable, actionable processes. Whether providing business coaching, consulting, executive leadership training, or organizational development, Rhonda consistently delivers practical strategies, solutions, and frameworks that help teams achieve their goals.
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Jimmy Lea - Scale The ChaosJimmy Lea is a dynamic professional speaker, sales and marketing expert, and consultant with over a decade of experience in the automotive aftermarket industry. As Vice President of Business Development at The Institute for Automotive Business Excellence, he has helped shops optimize sales strategies, build strong vendor relationships, and implement innovative lead-generation tactics. His engaging speaking style and actionable insights have empowered countless shop owners to increase visibility, attract new customers, and drive sustainable growth. Expanding his reach beyond the automotive sector, Jimmy is passionate about helping businesses across industries navigate the ever-changing marketing landscape. With a deep understanding of customer behavior, market trends, and effective sales techniques, he equips organizations with the tools needed to optimize marketing efforts and achieve long-term success. Whether consulting, training, or speaking, Jimmy’s expertise inspires businesses to unlock their full potential.
Summary

Art of Advising with DVI
Sunday Morning Seminars
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Speakers
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Brandon Crusha - AutoFlowBrandon Crusha served in the United States Marine Corps from 2004 to 2013, when he was medically retired after nine years of service. During his time in the Marines, Crusha completed two combat deployments to AR Ramadi, Iraq, with 3rd Battalion, 7th Marine Regiment, Kilo Company, 2nd Platoon. Kilo Company’s motto, “Brotherhood,” meaning everyone takes care of each other, became a guiding principle for his life and career. In addition to his deployments, Crusha served as a squad leader, Mountain Warfare instructor, and operations chief for the Tactical Training Exercise Control Group (TTECG), where he was responsible for overseeing pre-deployment training for Marines preparing to enter combat zones. His leadership roles and experience instilled in him a commitment to teamwork, discipline, and service. Crusha carried these values into his civilian career, founding and operating Brotherhood Garage, an automotive repair business. Under his leadership, the business grew to three locations throughout the Oklahoma City metro area and employed over 35 people. Inspired by the “Brotherhood” motto, Crusha fostered a team-oriented culture focused on helping others, offering special discounts to veterans and service members, and providing exceptional service to clients. In March 2023, Crusha transitioned from business ownership to working alongside Chris Cloutier, founder of AutoFlow, an automotive software company that enhances customer experience and shop management. As a lead trainer, Crusha leverages his firsthand knowledge of AutoFlow from his time as a shop owner to help other businesses optimize their operations and improve their processes. Crusha is married to his wife, Kayla, and they have four children: Josie, Jamey, Lucas, and their youngest daughter, Lainey, born in June 2024. Crusha remains dedicated to the values of "Brotherhood" and continues to focus on helping others, whether through his role at AutoFlow or in his personal life.
Summary

Succeed and Conquer with KPI's
Sunday Morning Seminars
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Speakers
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Rick White - 180BizRick White is a business turnaround and exponential growth expert who helps auto repair shop owners go from struggling to stay open to being recognized as the go-to shops in their market. He helps business owners with average shops transform their shops into the shop of the year in the industry. Currently, Rick is President of 180BIZ, an auto repair shop training and business coaching company proudly serving the independent auto and truck repair shop owner since 2006. He has also owned multiple successful auto repair shops over the years. Rick has taught at some of the biggest conferences in the industry across North America, including classes at AAPEX (NV), VISION (KS), ASTE (NC), BIMRS, ATSE (NY), ASA National, and AASP National. Beyond Associations, he has conducted training classes for WorldPac and BG. He is a contributing editor to Motor Age Magazine and has been published many times over the years for publications like Automotive Management Network, Aftermarket Weekly, Ratchet and Wrench, and Autobody News.
Summary

Mastering Wiring Diagrams: The Key to Faster Diagnostics
Sunday Morning Seminars
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Speakers
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Chris Martino - WTIWith 25 years in the automotive industry, Chris Martino began his journey by sweeping floors and learning the ropes in a local repair shop. Opening his first shop at 23, he dove into vehicle diagnosis and repair without a safety net, honing his skills along the way. After closing his initial shop, Chris dedicated his free time to becoming a top-tier diagnostician. Driven by a passion for sharing knowledge, Chris co-owns ADAS LI and actively collaborates with fellow technicians in the Trained by Techs community. Specializing in electrical issues with a focus on "advanced basics," he spends his days tackling challenging vehicle diagnostics and his evenings working towards elevating the industry as a whole. Certifications • ASE A1 • ASE A3 - A8 • ASE Advanced Driver Assistance Systems
Summary

Getting Paid for Body Supplies
Sunday Morning Seminars
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Speakers
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Yanni Koutmos - Eagle MMSYanni is a technician and appraiser of 9 years who has become the founder and creator of EagleMMS, the best system for itemizing and billing materials
Summary

Mercedes-Benz Diesel Engines & Emissions Systems
Sunday Morning Seminars
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Speakers
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Dennis Woll - WTIDennis Woll started in the automotive industry 27 years ago. Within the first few years he began focusing on Mercedes-Benz and stayed with the brand for his entire tenure of employment. Dennis is currently employed by Opus IVS & has a key role in the Mercedes technical support department. In addition to his technical prowess Dennis has been a training instructor for some of the industry’s largest events such as STX, Vision, and ACTS. Dennis lives in North Carolina with his loving family. Outside of his daily work, Dennis has a passion for building hot rods and playing musical instruments. Certifications: • ASE A1 - A9 • RMI High Voltage Level 3
Summary

Ford Module Programming
Sunday Morning Seminars
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Tom Oliva - WTITomi Oliva's fascination with cars kicked off at just twelve, hanging around his dad's repair shop on weekends. High school brought him into automotive repair classes, solidifying his passion for a career in the field. Post-graduation, he earned his automotive and diesel technology certificate at UTI. Taking the reins of his father's shop in 2016, Tomi specialized in mobile diagnostics and programming, honing in on vehicle security and immobilizer systems. Now, his focus extends to used module solutions, with a knack for ECU repair. Sporting multiple ASE certifications, Tomi Oliva thrives in the ever-evolving world of automotive technology. Certifications • ASE L1 • ASE A1- A9