Description

Rick White- President & Coach

Stand Out: Creating an Unforgettable Shop Experience

When customers tighten their belts, they make harder choices about where to spend their repair dollars—and shops that blend in with the competition lose every time. In today's economy, being "just another good shop" means you're competing on price alone, bleeding margin, and watching your best customers shop around. This two-hour workshop reveals how creating a distinctive, memorable customer experience becomes your ultimate competitive advantage when budgets are tight and every car count matters.

You'll discover:

·         21 practical strategies to differentiate your shop—from redefining your first impression and communication style to redesigning drop-off/pick-up moments that make customers choose you over cheaper alternatives

·         How to transform your team into experience creators—training your advisors like hospitality professionals so every interaction builds trust, reassurance, and loyalty that withstands price pressure

·         The shift from transactional service to unforgettable experiences—turning routine repairs into moments customers remember, talk about, and return for, even when money's tight

In uncertain times, shops that stand out don't just survive—they thrive. Walk away with one strategy you can implement this week to stop blending in and become the shop customers refuse to leave.